SilkSpells.com, a Singapore-based eCommerce website, is altering the way in which we store. We caught up with its director, Vandana Bhagat to seek out out about their novel idea.
There was a whole lot of buzz about SilkSpells currently. What’s all of it about?
Sure, ever since we launched the brand new SilkSpells site, there was a whole lot of curiosity from not solely our prospects but in addition from the e-commerce trade generally.
Individuals have been each shocked and intrigued about our idea which has principally reversed the final development of the trade. Each on-line retailer is attempting to point out an increasing number of particulars about their merchandise with photographs, movies and even 3D and animation. That is the primary time an internet retailer is actively ‘hiding’ the merchandise from view! Purchase blind!
How did you provide you with the idea? How does it work, and the way can individuals ‘purchase blind’ as you counsel?
Until just lately, we have been like your typical on-line retailer. However throughout this pandemic, we encountered a lot of our prospects asking for our strategies on what to purchase. Simply on a whim, we prompt that they only allow us to resolve what merchandise to ship to them! This was so effectively acquired by a lot of our prospects. They actually loved all the expertise. It’s like shopping for your self a shock reward.
Whereas it’s fairly novel, this type of purchasing is unquestionably not for everybody. What has been your expertise thus far?
You’re proper, this manner of purchasing isn’t for everybody. It appeals to a small phase, we name them ‘Pirates’! I can inform you from expertise that the enjoyment that ‘Pirates’ get from purchasing on this type is immense.
Are you able to inform us extra about who’re these ‘Pirates’?
It took us a while to know that the individuals who actually loved this concept of shopping for with out seeing had some frequent traits. Broadly, they are typically working professionals. They’re individualistic, adventurous, feisty, and audacious. In different phrases, ‘Pirates’ are the professionals behind essentially the most profitable companies and improvements of our occasions. At SilkSpells.com, every little thing is organised to serve the ‘Pirates’.
SilkSpells.com is thought for utilizing the highest silk high quality accessible in the marketplace. Are you able to please inform us slightly concerning the vary of merchandise at SilkSpells?
At SilkSpells.com, we’re centered on solely 100 per cent pure silk merchandise. We’re obsessed about distinctive high quality silk and have a bias for vivid, recent, and glowing designs. We supply a whole vary of silk scarves, males’s neckties, and pocket squares. The silk scarves are in largely two classes: silk scarves which are historically handwoven jacquard weaves and silk scarves which are display screen printed. Males’s silk neckties are all finely woven jacquards made with fine quality supplies and hand-finished.
Briefly, we promote solely 100 per cent high-quality silk.
I see that you don’t provide any returns or refunds. So, you’re asking the shoppers to ‘purchase blind’ and but there’s a no refund or return coverage?
That’s proper. We don’t settle for any refunds or returns. Consider me, that’s the way in which the ‘Pirates’ prefer it!
The product photographs that you’ve on SilkSpells.com are clean however the names appear to have a particular font. Are you able to clarify the concept?
All of the product photographs on our website are clean. Nevertheless, you may get a faint thought of the color and sample. The identify of the product is written utilizing the precise color and design that belongs to the actual product. The ‘Pirates’ solely desire a trace!
Are you able to inform us the story behind the identify SilkSpells?
Silk has a really particular place in historical past. Silk had a spot of pleasure in so many traditions and cultures of not simply Asia however all the world. We wanted to bring that magic of silk to modern times by focusing on top quality, fine silk scarves and silk neckties. Forged spells with silk!
What’s the subsequent step from right here?
Hopefully extra enjoyable, journey, and surprises.