Defining Scandinavian-Woman Fashion | Goop

In case your Instagram feed seems to be something like ours, you’re most likely scrolling by means of submit after submit of cute Scandinavians swaddled in candy-colored Pimples Studios scarves. And in case your mind works something like ours, you’re most likely questioning how one can get the look. Positive you should buy the accent du jour off their necks, however we consider channeling your interior Scandi is extra of a mindset. It’s about mixing ease and magnificence, colour and quiet, luxurious and laid-backness. However don’t take our phrase for it. Beneath, three of the aforementioned Scandinavians weigh in.



“There are numerous who would characterize Scandinavian fashion as minimalist, however I might say that it’s extra about whether or not a glance is effectively thought out and applied. It’s additionally about being true to your self: I’m all the time happiest once I costume in colourful garments with female particulars that stand out. It makes me really feel like a girl.”

Model in snow
Model Mirror picture



“Scandinavian fashion is informal, traditional, snug, and enjoyable. We’re not scared to experiment with new manufacturers or kinds; it’s why, I consider, we’re so quick to seek out developments. For me, it’s all about distinction and silhouettes, balancing the masculine and the female. Sporting a shock aspect—like a flowery bag with a go well with or chunky boots with a costume—often does the trick.”

Model mirror picture
Model posing



“The chilly, moist local weather we reside with many of the yr dictates what we put on. However we’ve mastered the weather and made it ‘hygge-chic.’ In the course of the colder months, I virtually all the time attain for sensible issues first (I hate freezing) and construct on prime of that with cute items. Inspiration comes from folks round me, for certain. Subcultures and popular culture and older folks. I don’t think about myself the typical Scandi in the case of my fashion—I’m simply making an attempt to do issues differently.”

Model posing
Model posing outside

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