Whereas Tesla is dominating the world of electrical automobiles, some folks is perhaps delay by their lineup of automobiles, its eccentric CEO Elon Musk, or each. This might be a blessing for rival firm Rivian.
The US automaker is targeted on electrical vehicles and SUVs which might be anticipated to go public later this 12 months. A key a part of Rivian’s enchantment is how totally different it’s from Tesla.
In an interview with CNN Business, drivers who’ve pre-ordered with Rivian say that the automobiles are higher fitted to an outdoorsy way of life, and have a extra standard, rugged look. Some have additionally stated Rivian’s environmental focus appears extra honest and its mission extra people-oriented in comparison with Tesla.
Electrical car fanatics have stated their opinion of Musk had soured over time. From his controversial tweets to calling a rescue worker in Thailand “pedo guy”, to mocking the Securities and Exchange Commission. The drivers interviewed stated they most well-liked the low-profile Rivian CEO, RJ Scaringe.
“Generally Musk can come throughout as a Bond villain or one thing, RJ doesn’t give me these vibes,” stated Stephen Henken, who has ordered a Rivian R1S.
Scaringe graduated with a PhD in mechanical engineering from MIT and based Rivian in 2009. From then till now, the corporate has made positive to show itself right into a full-fledged automaker earlier than ever promoting a automobile.
Rivian bought a former Mitsubishi manufacturing plant in 2017 and the corporate has raised US$10.5 billion since 2019 from numerous sources, together with giants Amazon and Ford. The corporate markets itself as an adventure-focused model. Its mission? To “encourage folks to do extra of the issues they love, whereas minimizing our impression on the planet”.
Rivian additionally presents the choice to buy a tent that mounts atop its automobiles and sells particular mounts for bikes, snowboards, skis, kayaks, and surfboards. Different corporations akin to Ford and Subaru provide related attachments, whereas Tesla doesn’t.
After all, there’s a danger that Rivian will overpromise and under-deliver. David Kirsch, a professor on the College of Maryland’s enterprise college, stated Rivian’s group, product, and buyers all look promising, however there aren’t any ensures it is going to meet expectations.
“You see idea pictures of a automobile, you get excited. You see a facility to construct it, you get excited. You see manufacturing variations and get extra excited,” stated Karl Brauer, government analyst at iSeeCars.com. “However none of meaning something as soon as the particular person buys the automobile.”
Additionally taking place in automobile information, Audi Sport has been running tests on its Audi RS Q e-tron in Morrocco in preparation for the Dakar Rally subsequent 12 months in Saudi Arabia. The struggle was pushed to its extremes within the excessive temperatures of the desert, together with sandstorms hampering progress.
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