It was an unforgettable night on 26 April, when a bunch of friends was invited to a personal occasion organised by LUXUO and Martell. The venue for this intimate gathering was at L’Atelier, Martell’s pop-up retailer positioned at Scotts Sq..
Being the oldest cognac Maison in France, its wealthy historical past stretches again to 1715 and its artwork of mixing cognacs is unparalleled. A primary in Southeast Asia, L’Atelier curated a memorable immersive expertise the place cognac lovers can get pleasure from specifically made cocktails and attend masterclasses — VSOP or XO mixing.
For the LUXUO x Martell non-public occasion, friends had been handled to a tour of the house and an introduction to the L’Atelier pop-up retailer. The spotlight of the night would undoubtedly be the masterclass expertise: The Artwork of Mix (XO), which is barely obtainable completely to members of Pernod Ricard’s Le Cercle programme.
The session was led by cognac professional and Martell model ambassador Alston Tian, and emphasised the daring and charismatic persona of the model’s vary of cognac from the VSOP to Noblige and the star of the pop-up, Cordon Bleu. Friends had been additionally launched to the right methods of cognac mixing and made their mix of liquor.
The pop-up is accessible from now until 29 Might, and you may e-book the Martell Masterclass collection slots here.
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