Dubai LifestyleToday

Joey Ghazal discusses taking his Dubai restaurant group international – Emirates Lady

November’s – ‘The Timelessness Concern’ – Download Now

Having dominated the F&B house within the UAE for the final 5 years with The MAINE Group, Joey Ghazal goes international. Right here we talk about the MAINE’s growth to London and all the exhausting work that has gone into reaching this unimaginable milestone.

Are you able to speak us by means of your profession?

I’ve been very lucky to have had the chance to open eating places everywhere in the world – Montreal, Beirut, Dubai and now London. My profession is the sum of all my experiences, all of the folks I’ve labored with and all the ideas I’ve labored on over the past 20 years. I like to problem myself and to problem the folks round me to dream greater and to intention greater.

Your profession within the restaurant business spans a number of areas over 20 years. What do you suppose it takes to create such a long-standing profession in such a aggressive business?

Perseverance and endurance. Twenty years a very long time and it’s naïve to suppose it was solely full of success. I’ve failed greater than I’ve succeeded, however not being afraid to fail typically is a giant a part of competing.

What first impressed you to relocate to this area?

My household has been based mostly in Dubai because the mid-70s and I actually lived in Dubai till 1995 earlier than shifting again in 2013. I’ve at all times thought-about Dubai residence and I’m enormously proud to have contributed in small half to the eating panorama of the town.

What units the F&B scene aside within the UAE from the remainder of the world?

Dubai has some of the aggressive restaurant scenes on the earth, with the best quantity of eating places per capita of some other metropolis on the earth. It attracts the very best manufacturers, the very best operators and the very best cooks from all over the world. It’s a must to function at an especially excessive stage to face out.

What impressed you to launch The MAINE Group?

The MAINE could be very a lot a homage to my childhood and the summers I spent on the East Coast, nevertheless it’s additionally a restaurant that I actually need to be an everyday at. Every iteration of the MAINE represents a special a part of my character and my journey as a restaurateur. The MAINE Mayfair is the evolution of the MAINE into one thing greater and extra experiential.

You now have three unimaginable venues right here in Dubai. What has the journey to get thus far been like?

The MAINE looks like residence for lots of people, so I really feel an unlimited quantity of duty to guard the integrity of the MAINE and strike the stability between rising the model and staying true to the ethos of the unique model.

And now you’re increasing overseas, which is an unimaginable milestone. How does it really feel to be one of many first to take a Dubai homegrown idea international?

It’s a large milestone and it’s fairly humbling. Adapting the idea to this Georgian townhouse in Mayfair was no small feat.

Are you able to speak us by means of The MAINE Mayfair in London?

The MAINE Mayfair is positioned in a Grade II listed Georgian constructing on Hanover Sq. in Mayfair. Divided throughout three ranges with 5 distinct rooms and over 350 seat capability – every a part of the home has been rigorously designed to evoke a way of theatre and discovery. The MAINE Mayfair can have all the components that individuals have come to anticipate from The MAINE – glorious high quality brasserie favourites, heat service and atmosphere, with simply the fitting contact of revelry and mischief – at all times resonating with a way of occasion and celebration, guaranteeing it’s a mainstay within the eating panorama of Mayfair for years to return.

Why did you select Mayfair as the placement?

Hanover Sq. is the bridge between Soho and Mayfair and is rapidly changing into a cultural hub with artwork galleries, Vogue Home and the Mandarin Oriental residences that borders New Bond Road, Oxford Road, Regent Road and is a brief stroll from Berkeley Sq..

What’s the historical past behind the venue – 20 Hanover Sq. – you selected?

It’s the solely surviving Georgian ‘Grade II’ listed constructing within the space, a lot of which was dug up for air raid shelters in the course of the Second World Battle, the townhouse, which dates again to 1720, was the previous homestead of James Graham, the Duke of Montrose.

What would you say is the key to success on the subject of making a model which stands the check of time within the restaurant business?

Provenance, authenticity and high quality. Give your viewers an expertise.

Up to now, what have been the most important challenges The MAINE Group has needed to overcome?

As if opening our first worldwide outlet in the midst of a world pandemic was not sufficient of a problem, the journey restrictions, the worldwide provide chain disaster, the staffing scarcity within the UK and the financial results of Brexit have made this some of the advanced instances to be within the restaurant enterprise.

That is ‘The Timelessness Concern’ – how would you outline this?

Being timeless is about at all times striving to be genuine.

This yr we rejoice the UAE’s fiftieth Anniversary – what makes this area distinctive to you?

There’s no different nation that has completed as a lot in so little time.

November’s – ‘The Timelessness Concern’ – Download Now

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Photographs: Equipped

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