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How Safilo Group is creating an enduring legacy for the model within the Center East – Emirates Girl

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Andrea Zaffin, Business Head for India, Center East and South Africa of Safilo Group discusses the legacy and main the model within the area.

What do your first 30 minutes of the day appear like, your morning routine?

I like to start out my day by doing a little stretches whereas reviewing the primary duties for the day. I used to test my cell within the morning earlier, nevertheless, I’ve determined to cease doing that throughout the first half-hour of my day. I normally take this time to talk to my ladies, hearken to their tales and revel in a great household breakfast which is the perfect choice ever. It’s thrilling to see how right this moment’s youthful era work together so confidently with adults.

What’s the DNA of Safilo, its core values?

Safilo is an organization defining the eyewear business for greater than 140 years. By incorporating key values akin to craftsmanship, innovation, ardour and know-how, Safilo units itself aside. This facet permits us to create top-quality merchandise with a novel design and a timeless aesthetic.

The model’s heritage lies in innovation. How have you ever constructed on this each globally and thru the area?

A quote that stands out for me is “Innovation distinguishes between a pacesetter and a follower.” By way of type and product improvement, Safilo has continually been innovating from design to the ultimate product, as we seize the evolution of recent traits whereas keeping track of expertise and sustainability. To provide you an instance, final yr, we launched a really profitable new model, David Beckham. With a very new method to traditional branded eyewear, it was thought of the savoir-faire of Safilo, because it’s intently related to a worldwide icon and displays David’s imaginative and prescient and his style and eye for element. With this revolutionary motion within the business, our consumer’s appreciation was obtained each regionally and globally. It depicts how the occasions are altering for optical retailers in an ever-evolving atmosphere. From a brand new model like David Beckham to manufacturers like Carrera celebrating 65 years of historical past, the innovation is steady. We’re nearly to launch a particular version “Carrera for Dubai” honouring the town and the folks of Dubai, a undertaking which we’re very proud about. The corporate has additionally taken a powerful course towards digitalisation, which permits us to work instantly with our shoppers. This B2B on-line platform launched in Europe earlier this yr, with the regional implementation already going down in a number of nations. A whole rollout is predicted to be accomplished by the top of 2021.

How does the urge for food for sun shades design and composition within the Center East differ from that of different markets?

The consumption of optical frames is increased than sun shades globally, whereas within the Center East, sun shades have at all times been a number one class within the business, for the reason that early 2000s. Regardless of the change in travelling and tourism, an urge for food for sunshine stays continually. Nevertheless, this has been altering previously two years, as we’ve seen very sturdy development for the optical class. As the eye to eye-wellness and a common acceptance of optical frames continues to develop, this offers sturdy momentum to this class. One other key level is that buyers are transferring in direction of extra mid-price merchandise. As luxurious and premium manufacturers have historically been consuming nearly all of the area within the optical shops, it’s key to have a extra balanced provide and the Safilo model portfolio is especially appropriate in direction of manufacturers akin to Tommy Hilfiger, Carrera, Levi’s, Below Armour and others to call a couple of.

The UAE encourages and cultivates an atmosphere during which to thrive in enterprise – how have you ever skilled this?

Traditionally, geographically and culturally, this area has at all times been an essential buying and selling hub. Over the previous few years, the UAE management and functionality to innovate and adapt with timing and execution has strongly modernised the nation, create infrastructure and incentivised competitiveness. Anybody who has been working on this nation is witnessing such an inspiring transformation.

What piece of recommendation would you give to your youthful self?

The three items of recommendation that I’d give to myself is to firstly, continue learning and investing in your self, regardless of no matter you resolve to do, secondly, join and construct your community, not simply on social however bodily organise conferences with folks and thirdly be surrounded by good folks.


A lot has been achieved within the UAE in 50 years, do you’re feeling this tempo and scale of development is mirrored within the companies primarily based right here?

I’m an enormous believer on this a part of the world, if we take a look at the previous 20 years we have now seen lot of acceleration and improvement within the UAE and in the remainder of the Gulf. For those who prefer to study to maneuver quick, UAE is the proper place to be the place an organisation can develop younger abilities, take a look at new initiatives and develop a powerful entrepreneurial mindset.

This yr we have fun the UAE’s fiftieth Anniversary – what makes this area distinctive to you?

My first journey to Dubai was in 1996 once I got here as a younger man to go to some clients for my first enterprise journey ever. Throughout that journey, I additionally visited Kuwait, Qatar and Bahrain. I keep in mind being fascinated by assembly shoppers and usually individuals who I had by no means met earlier than, it was the primary flavour of the Center East. A number of years later in 2000, I had the chance to relocate to Dubai and that’s the place I began my journey within the area. It started each professionally and personally for me, so this a part of the world may be very distinctive to me. This area may be very particular for Safilo as a model too. Our sun shades have been a part of the historical past of the nation, significantly Carrera sun shades, that are utilized by the leaders and the folks of the area for the reason that early Sixties. There’s little question that this area has at all times had a transparent imaginative and prescient.

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Photos: Equipped

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