Becoming a member of the listing of surprising collabs, Microsoft Xbox and Gucci are doubtlessly becoming a member of forces. Earlier within the week, each manufacturers teased the collab by means of a Twitter interplay.
Rumours started after the official Xbox Twitter account had tweeted: “Saying ‘GG’ on the finish of each sport won’t ever exit of vogue.” The tweet was seemingly referring to Gucci’s “GG” monogram emblem, was then met with a tweet by the stated vogue home: “We couldn’t agree extra.”
Apart from the Twitter interplay, Matthew Haag, CEO of 100 Thieves, a gaming organisation, posted an image of a leather-based tag connected to a GG monogram bag displaying each the Microsoft Xbox and Gucci logos collectively. The close-up shot appears to resemble a suitcase.
This isn’t the primary time Gucci has had a fashion-gaming crossover. In 2020, the style home teamed up with Tennis Clash to design an in-game tennis court docket decked out in Gucci branding, in addition to Gucci outfits for its characters. Extra lately, it has partnered with toy-maker Sizzling Wheels in recreating a miniature model of the long-lasting Cadillac Seville.
A yr after, the label labored with Roblox to host a digital museum and promote in-game variations of its monogrammed Dionysus bag which was offered for about US$6. In June this yr, Gucci had additionally partnered with the aforementioned gaming organisation, 100 Thieves.
Xbox is not any stranger to vogue as properly, having launched latest Twentieth-anniversary collabs with PLACES+FACES and Adidas.
Different collaborations within the vogue world embody Tiffany & Co. and Supreme’s partnership. Rumours of the collaboration surfaced a while in September and each manufacturers have since teased it on each their Instagram accounts.
For extra vogue reads, click on here.