Bottega Veneta has unveiled its marketing campaign pictures for Salon 02, the model’s Fall 2021 assortment that was introduced to a specific group of editors and celebrities. The runway present was held at Berlin’s Berghain nightclub again in April this yr.
Daniel Lee, the artistic director of Bottega Veneta, has taken the model off the style calendar and renamed the collections “Salon” for the Spring/Summer time and Fall/Winter. Its extra business pre-season collections are dubbed “Wardrobe”.
No pictures had been allowed to be taken at Salon 02 and the model even deleted its personal social media platform akin to Instagram. There is no such thing as a apart from to attend for Bottega Veneta to launch its official pictures. The visitor checklist for the present included Beyoncé, Skepta, Honey Dijon, Tracee Ellis Ross and different celebrities. They had been photographed as they made their solution to the mysterious Berghain nightclub.
Lastly, after months of ready, Bottega Veneta lastly dropped the marketing campaign pictures for Salon 02. The pictures had been photographed by Tyrone Lebon and featured fashions akin to Freja Beha Erichsen, Dede Mansro, Fernando Cabral, Takahiro Oda and Yoonmi Solar.
The 61-look assortment was largely monochromatic, that includes darker shades, which might be a mirrored image of the grim state of affairs that’s the pandemic. However Lee juxtaposed that with supplies akin to cashmere, ostrich plumes, sequins and glass beading. The totally different textures convey tactility and enjoyable to the gathering. The designer’s penchant for fringes was additionally seen all through the gathering as some had been even blown up such because the fringed shearling coats, elsewhere, they are often discovered on clothes and equipment.
Whereas the main target is perhaps on the aesthetics of the varied designs, Lee nonetheless stored the signature craftsmanship of Bottega Veneta the main target. The hand-blown glass costume took Venetian craftspeople between 135 to 250 hours to finish whereas the black and white zebra stripe coat featured over 4.3 million stitches on an embroidery machine. Elsewhere, all of the supplies utilized in Salon 02 had been all developed in-house, a testomony to the significance of preserving craft in a world the place machines are more and more changing into the substitute for conventional workmanship.
Bottega Veneta Salon 02 is now stocked in shops and online.