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An unique interview with Emirati wonderful jewelry designer Salama Khalfan – Emirates Lady

November’s – ‘The Timelessness Subject’ – Download Now

Salama Khalfan, founding father of her namesake wonderful jewelry model, is the epitome of timeless magnificence.

Right here we talk about the inspiration behind her new Starflake assortment and the way she believes jewelry all the time has a narrative to inform.

Why did you resolve to launch your individual eponymous model?

I’m somebody who believes that all the pieces is feasible. This perception has enabled me to do no matter I wished. After I completed my training, I joined a monetary organisation and centered on technique – it’s one thing I take pleasure in very a lot and it retains the thoughts switched on. However success in my skilled life meant much less time for my artwork, and after a few tough losses and experiences, I spotted that I must honour the reality of my soul. This comes with understanding the belongings you did naturally as a baby – issues that had been by no means taught to you. Artwork was one in every of them, and it was crucial in main me to design. Beginning my very own model was all the time one thing that I wished to do. It was only a matter of time until I felt that the concept had matured sufficient and I used to be in a position to do it.

Are you able to speak us by way of your newest assortment?

The Starflake assortment is straightforward to put on, straightforward to layer and is a lot of enjoyable. With lots of the earrings offered in singles, you’ll be able to add stars, play with asymmetrical designs, join chains and extra. It’s all about including your individual particular person style and magnificence.

The journey from concept to the discharge of the Starflake assortment was over three years. Why did now really feel like the suitable time to launch it?

To me, jewelry is a type of artwork and artwork is all the time about expression. The inspiration of this assortment began three years in the past but it surely actually took that lengthy to manifest and turn into wearable jewels. I felt that that is the suitable time to launch it as a result of the inspiration is full.

How do you imagine jewelry tells a narrative?

Jewelry is all the time about storytelling, we don’t purchase jewelry for what it’s, we purchase it for the way it makes us really feel. Jewels inform the story of their designers and makers, how the designer sees magnificence and the way he or she needs to precise it.

You’re a pacesetter within the jewelry business on this area – what’s it like paving the best way for thus many ladies within the GCC & Arab world?

The variety of cultures and backgrounds of individuals, availability of expertise and assets, and the help for the inventive sector and SMEs make this area a fertile floor for entrepreneurs, particularly ladies. Day by day we see examples of ladies who proceed to shine in their very own industries and sectors main the best way for all of us.

In enterprise, what’s a philosophy that you just stay by?

Laborious work and consistency are extra necessary than expertise.

What are among the key classes you may have discovered that you may share with different entrepreneurs?

All the time be trend-aware and prepared, and I don’t imply this from a design perspective (that’s simply achievable) I imply it from a enterprise infrastructure method. For instance, plenty of small entrepreneurs underestimated the significance of e-commerce and having an internet site that’s totally practical as an e-store. When COVID-19 hit and the world was shut down, some corporations stayed afloat solely as a result of they had been in a position to conduct enterprise on-line. Ask your self, what’s the subsequent large factor on the market? What’s the course and what are the large bets we have now to take at this time to stay related sooner or later?

Salama Khalfan Fine Jewellery starflake (1)

Do you may have any mentors who’ve helped information your profession?

I’m fortunate to be surrounded by many pals and people whom I draw inspiration from, they’re my sounding board at instances, and my lighthouses in others.

That is The Timelessness Subject – how would you outline this?

Timelessness is universally related to each time and era.

This 12 months we have fun the UAE’s fiftieth anniversary – what makes this area distinctive to you?

If there was one factor that constitutes the DNA of this nation to me, it might be a risk. Right here, all the pieces is feasible.

We additionally have fun Emirates Lady’s fortieth anniversary. How would you now describe the EW model and the way does it help ladies within the area and past?

Congratulations, 40 years of aspiring, and provoking on this area. I want you the very best for the following 40.

November’s – ‘The Timelessness Subject’ – Download Now

– For extra on luxurious life-style, information, vogue and sweetness observe Emirates Lady on Facebook and Instagram

Pictures: Provided

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